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Ed Tech: K-12

Remote learning is driving an education technology revolution.

Overview

Education Technology (EdTech) refers to teaching and learning materials and processes using technological tools and applications. The terms online learning and e-learning are often interchangeable with EdTech and encompass digital educational tools and the internet, where students and teachers interact and course material is distributed. Instruction may happen solely online or include some face-to-face interaction (called “blended” or “hybrid” learning). While the industry spans from early education to adult learners, the focus of this report is the K-12 end-user market.

Online learning is not a new concept; however, it has experienced a tremendous surge due to school closures following the outbreak of the Covid-19 pandemic. Despite the advantages of online learning, there are also significant challenges, and sustained growth post pandemic is far from guaranteed.

What's driving this industry?
Market Sizing

The US EdTech K-12 market could reach USD 16.8–24.0 billion by 2026

Conservative case

USD 16.8 Bn

38% penetration
Base case

USD 19.6 Bn

44% penetration
Expansion case

USD 24.0 Bn

55% penetration
USD billion0510152025202120222023202420252026
View details

COVID-19 IMPACT

  • EdTech content and technology tools surged during the pandemic: 

    • Registered users of Khan Academy increased by 33% year-over-year (YoY) in 2020 to reach 120 million.

    • Since March 2020, Outschool enrollments have increased elevenfold. Enrollment in September 2020 exceeded 300,000 compared to a total of 80,000 in the three years to mid-March 2020.

    • Enrollment at Apex Learning doubled in March 2020.

    • Between March and mid-June 2020, around 50,000 new Moodle sites were registered by schools, universities and educational institutions.

    • Google searches for “online learning” increased globally by more than 400% YoY as of November 2020.

  • Online learning platforms offered free access to their services in response to the crisis

    • Outschool offered USD 50 in free classes for families affected by the pandemic

  • Increasingly more US school districts partnered with online learning platform providers to gain access to virtual classrooms, digital resources, and communications solutions

    • Between January 2019 and June 2020, there was a more than 50% increase in the number of institutions that transitioned to the SaaS deployment of Blackboard Learn (Blackboard’s learning management system) to scale their online learning programs and accelerate their online learning strategies in response to the pandemic

    • In May 2020, Stride Inc. launched a consulting service (‘K12 Learning Solutions’) to help school districts implement an online or blended learning program

    • In June 2020, Connections Academy introduced five new services for school districts, teachers and education professionals

View detail

Market Mapping


The EdTech market for K-12 students can be categorized broadly into online school operators, content providers, and technology providers. The industry is dominated by incumbents that have grown both organically and via acquisition as well as large technology companies that have expanded into the education space.

Incumbents
Growth
Early
Seed
Pre-Seed
Online school operators
?
Curricular learning
?
Extra-curricular learning; college and career readiness
?
Language learning and literacy tools
?
Tutoring support
?
Early childhood; special ed; SEL
?
Delivery and analytics platforms; admin and services
?
Teacher resources; testing and assessment tools
?
Communication and networking; reference and marketplace
?
PresenceLearning
PresenceLearning
PresenceLearning
PresenceLearning
PresenceLearning
PresenceLearning
PresenceLearning
PresenceLearning
PresenceLearning
Inspired Education
Elevate K-12
Stride
Pansophic Learning
Subject
Valenture Institute
Rocketship Education
Sora Schools
Prisma
Pearson
Houghton Mifflin Harcourt
McGraw Hill Education
Cengage
Discovery Education
PressReader
Edmentum
Kendall Hunt Publishing Company
Savvas Learning Company
Capstone Publishing
Amazon
Britannica Group
Roblox
Age of Learning
Amplify Education
DreamBox Learning
Labster
Prodigy Education
Cuemath
Lingokids
Code.org
Nearpod
SplashLearn
Khan Academy
Encantos
Americademy
Shape Robotics
Developing Experts
Photon Entertainment
Illuminate Education
IXL Learning
Sandbox & Co.
Cambium Learning Group
Excel Education Systems
Weld North Education
Stash
Tactus Group
StudySmarter
BrightCHAMPS
PlayShifu
Subject
MEL Science
Numerade
KnowledgeHook
Lido Learning
Legends of Learning
Practically
Knowunity
HyperionDev
Aktiv Learning
3DBear
Skriware
Generation Genius
Bamboo Learning
KiraKira3D
LocoRobo
The Math Door
LabXchange
Camp K-12
PowerZ
CodeCombat
DigitalEd
Codelicious
Unruly Studios
ChalkTalk
Inspirit
99math
Codingal
Skill Struck
Prompt
Digital Dream Labs
Erase All Kittens
DcodeAI
Tappity
ScienceVR
Third Room
DroneBlocks
EdCraft
Noggin
Outschool
Transfr VR
Story2
Yousician
SchooLinks
DIY
College Guidance Network
Electus Global Education
Unleashed Brands
Flying Start
Horizon Education
Synthesis School
PowerZ
Smashcut
Hellosaurus
Upkey
The Skills
Age of Learning
Duolingo
LingoAce
DreamBox Learning
Newsela
Preply
Lingokids
Novakid
AmplioSpeech
ELSA
Encantos
Lingumi
Kuato Studios
Xeropan
ReadWorks
IXL Learning
Weld North Education
Lingoda
Amira Learning
Vooks
Ringle
Mrs Wordsmith
Lexplore
AllRight
Tandem
Ponddy Education
Fluent Forever
Novel Effect
BookNook
Hallo
Speak Agent
Bamboo Learning
Quality Online Education Group
Global Grid for Learning
Beable Education
BlaBla
Zoobean
MyBuddy.ai
StoryWorld International
Astrid
Pressto
Byju's
GoStudent
Brainly
Nerdy
Yup.com
Gooroo
Saga Education
Paper
Photomath
Fiveable
Juni Learning
Tutorful
Tandem
Pearl
GoPeer
toot
Learnabi
Tutored by Teachers
Wize
Pillarz
Pantheon
MindMatch
PresenceLearning
BEGiN
AmplioSpeech
Lingumi
Higher Ground Education
RoboKind
Lexplore
ROYBI
IntellectoKids
HEI Schools
Stop, Breathe & Think, PBC
TeleTeachers
Cognitive ToyBox
Centervention
Beanstalk
LiftEd
Navigate360
Botvin LifeSkills Training
EarlyBird Education
Intellispark
Hellosaurus
Bina
EmpowerU
Vivensity
Bundle
The Purpose Project
GiveThx
Kiri
Savvas Learning Company
Google
Microsoft
Apple
Cisco
LINQ
Trox + Tierney
SMART Technologies
Verizon
GoGuardian
D2L Corporation
Class Technologies
SchoolMint
Blackboard
Instructure
Brightwheel
Vanco Payment Solutions
Renaissance
Cypher Learning
PowerSchool
Atom Learning
Securly
Amesite
Seesaw
Moodle
Pear Deck
Abre.io
CENTEGIX
Lightspeed Systems
Panorama Education
Wonderschool
Higher Ground Education
Zen Educate
Vivi
Swing Education
CENTURY Tech
Learning Explorer
AllHere Education
Abl Schools
Showbie
SoapBox Labs
SchoolHouse
Pearl
Skooler
The Graide Network
CottageClass
Cheqdin Childcare Software
Finalsite
Community Brands
Incident IQ
Skyward
FocalPoint Education
Merlyn Mind
EveryDay Labs
Intellispark
Cyber.org
Houghton Mifflin Harcourt
Apple
Infosys
Kahoot!
Amplify Education
GoGuardian
Teachmint
Noodle
Instructure
Teachers Pay Teachers
Quizlet
Area9 Lyceum
Renaissance
PowerSchool
BetterLesson
Kide Science
Teacherly
Illuminate Education
Cambium Learning Group
Riiid
Formative
Kiddom
Classcraft
Accelerate Learning
Guide Education
Dugga
Bakpax
CanopyLAB
Tailor-ED
Kinteract
QPi Education
CenterPoint Education Solutions
Gimkit
MobileMind
Quizizz
EarlyBird Education
TeachFX
Noodle Factory
Amazon
ClassDojo
Noodle
SchoolStatus
Become Unmistakable
Owl Labs
Winnie
No Isolation
Tutorful
ClassTag
LearnPlatform
Bloomz
klassroom
TalkingPoints
Selected
Classpert
Family Engagement Lab
Global Grid for Learning
InSpace Proximity
ParentSquare
Convertsation
Colaburate

The Disruptors


The K-12 online learning space is inundated with players offering a variety of platforms, products, and solutions. Among these are applications with unique offerings or unusual ways of delivering solutions, some of which are featured below.

In the online school operator space, Stride, Inc. is one of the top two education management organizations (EMOs) in the US alongside incumbent Pearson. Content-based product and technology-based product providers usually develop their own products and are varied in terms of what they offer. They are also diverse in terms of funding with some being non-profit based, being funded by government agencies, universities or foundations. Some of the key disruptors we have identified include Kahoot!, Duolingo, Age of Learning, DreamBox Learning, Blackboard, Canvas, Moodle, and Brightspace.

Online school operators

?

Disruptors

?
Funding in USD Millions
Inspired Education
1051
Elevate K-12
54
Subject
35
Stride
20
Rocketship Education
3
Pansophic Learning
Unknown
Watchlist
?
Sora Schools
Valenture Institute
Prisma

Curricular learning

?

Disruptors

?
Funding in USD Millions
Roblox
Public - Market cap USD 23.6 bn
Age of Learning
532
Stash
427
Amplify Education
215
DreamBox Learning
176
Labster
151
Prodigy Education
125
Cuemath
121
Tactus Group
88
StudySmarter
64
Lingokids
62
Code.org
58
BrightCHAMPS
51
PlayShifu
35
Subject
35
Nearpod
31
MEL Science
27
Numerade
26
SplashLearn
25
KnowledgeHook
23
Lido Learning
21
Legends of Learning
18
Khan Academy
16
Camp K-12
16
Knowunity
13
PowerZ
12
CodeCombat
9
DigitalEd
7
Aktiv Learning
7
Codelicious
5
99math
4
Codingal
3
Illuminate Education
Unknown
IXL Learning
Unknown
The Math Door
Unknown
Sandbox & Co.
Unknown
Cambium Learning Group
Unknown
Excel Education Systems
Unknown
LabXchange
Unknown
Weld North Education
Unknown
Watchlist
?
Practically
Encantos
Americademy
HyperionDev
Shape Robotics
3DBear
Unruly Studios
Skriware
ChalkTalk
Inspirit
Skill Struck
Developing Experts
Prompt
Photon Entertainment
Generation Genius
Digital Dream Labs
Bamboo Learning
Erase All Kittens
EdCraft
DcodeAI
KiraKira3D
LocoRobo
Tappity
ScienceVR
Third Room
DroneBlocks

Extra-curricular learning; college and career readiness

?

Disruptors

?
Funding in USD Millions
Outschool
240
Transfr VR
47
Yousician
33
Synthesis School
17
PowerZ
12
Smashcut
8
Unleashed Brands
Unknown
Horizon Education
Unknown
Watchlist
?
SchooLinks
DIY
Hellosaurus
Upkey
Story2
College Guidance Network
Electus Global Education
The Skills
Flying Start

Language learning and literacy tools

?

Disruptors

?
Funding in USD Millions
Duolingo
Public - Market cap USD 3.9 bn
Age of Learning
532
LingoAce
180
DreamBox Learning
176
Newsela
172
Preply
100
Lingoda
83
Lingokids
62
Novakid
42
Amira Learning
40
Vooks
39
AmplioSpeech
37
Ringle
36
ELSA
25
Beable Education
15
Mrs Wordsmith
15
Zoobean
3
ReadWorks
0
IXL Learning
Unknown
Weld North Education
Unknown
Quality Online Education Group
Unknown
Watchlist
?
Lexplore
AllRight
Encantos
Tandem
Lingumi
Kuato Studios
Ponddy Education
Astrid
Fluent Forever
Xeropan
Novel Effect
BookNook
BlaBla
Hallo
MyBuddy.ai
Speak Agent
Pressto
Bamboo Learning
StoryWorld International
Global Grid for Learning

Tutoring support

?

Disruptors

?
Funding in USD Millions
Byju's
5476
GoStudent
686
Paper
390
Brainly
149
Nerdy
107
Photomath
29
Yup.com
24
Juni Learning
11
Tutorful
10
Watchlist
?
Fiveable
Tutored by Teachers
Tandem
Gooroo
Pearl
GoPeer
Wize
toot
Pantheon
Pillarz
Learnabi
Saga Education
MindMatch

Early childhood; special ed; SEL

?

Disruptors

?
Funding in USD Millions
PresenceLearning
414
BEGiN
113
Higher Ground Education
40
AmplioSpeech
37
RoboKind
20
Vivensity
Unknown
Botvin LifeSkills Training
Unknown
Watchlist
?
Lexplore
Lingumi
EarlyBird Education
ROYBI
IntellectoKids
Intellispark
HEI Schools
Hellosaurus
Stop, Breathe & Think, PBC
TeleTeachers
Cognitive ToyBox
Centervention
Bina
EmpowerU
Beanstalk
LiftEd
Navigate360
GiveThx
Bundle
Kiri
The Purpose Project

Delivery and analytics platforms; admin and services

?

Disruptors

?
Funding in USD Millions
PowerSchool
Public - Market cap USD 2.9 bn
D2L Corporation
Public - Market cap USD 255.7 mn
Amesite
Public - Market cap USD 10.4 mn
GoGuardian
200
Class Technologies
164
SchoolMint
150
Blackboard
122
Panorama Education
93
Instructure
89
Brightwheel
89
Vanco Payment Solutions
80
Wonderschool
49
Higher Ground Education
40
Renaissance
40
Cypher Learning
40
Merlyn Mind
29
Atom Learning
25
Zen Educate
23
Vivi
23
Securly
23
Swing Education
23
CENTURY Tech
19
Seesaw
13
Abl Schools
12
Showbie
12
SoapBox Labs
12
EveryDay Labs
8
Moodle
7
Cheqdin Childcare Software
Unknown
Finalsite
Unknown
Lightspeed Systems
Unknown
Community Brands
Unknown
Skyward
Unknown
Cyber.org
Unknown
Watchlist
?
Learning Explorer
AllHere Education
SchoolHouse
Pearl
Pear Deck
Intellispark
Abre.io
Skooler
The Graide Network
CottageClass
CENTEGIX
Incident IQ
FocalPoint Education

Teacher resources; testing and assessment tools

?

Disruptors

?
Funding in USD Millions
PowerSchool
Public - Market cap USD 2.9 bn
Kahoot!
Public - Market cap USD 1.0 bn
Riiid
247
Amplify Education
215
GoGuardian
200
Teachmint
118
Noodle
102
Instructure
89
Formative
77
Teachers Pay Teachers
64
Quizlet
62
Kiddom
57
Area9 Lyceum
53
Quizizz
47
Renaissance
40
BetterLesson
29
Classcraft
15
Accelerate Learning
10
Noodle Factory
1
Illuminate Education
Unknown
Cambium Learning Group
Unknown
CenterPoint Education Solutions
Unknown
Watchlist
?
Guide Education
Dugga
EarlyBird Education
Kide Science
Bakpax
CanopyLAB
TeachFX
Teacherly
Tailor-ED
Kinteract
QPi Education
Gimkit
MobileMind

Communication and networking; reference and marketplace

?

Disruptors

?
Funding in USD Millions
ClassDojo
191
Noodle
102
Owl Labs
22
Winnie
16
No Isolation
11
Tutorful
10
SchoolStatus
5
ParentSquare
5
Family Engagement Lab
Unknown
Watchlist
?
ClassTag
LearnPlatform
InSpace Proximity
Bloomz
klassroom
TalkingPoints
Selected
Classpert
Become Unmistakable
Global Grid for Learning
Convertsation
Colaburate

Inspired Education

Inspired Education Group owns and operates more than 60 private K-12 schools across 20 countries with a student body exceeding 50,000. The group’s first online offering, King’s College Online, was launched in late 2020 and offers a blended learning option. In April 2021, the group acquired private tutoring company Ostaz (founded in Lebanon in 2017 as Synkers) to strengthen Inspired’s online education business portfolio and expand Ostaz’s reach into new markets. A group company, Inspired Education Online, plans to acquire London-based Wey Education, a provider of online classroom instruction.

In April 2021, Inspired Education Group launched its online offering in the UK with King’s College Online, allowing GCSE and A-Level students across the UK, Europe, the Middle East, and Africa to apply for enrollment in September 2021.

Segment:
Online school operators
Total funding:
USD 1.1 billion
Competitors:
Pansophic Learning, Stride, Rocketship Education, Excel Education Systems
Disruptor Funding History

Online school operators:

Inspired Education
Elevate K-12
Subject
Stride
Rocketship Education
Sora Schools
Valenture Institute

Curricular learning:

Roblox
Age of Learning
Stash
Amplify Education
DreamBox Learning
Labster
Prodigy Education
Cuemath
Tactus Group
StudySmarter
Lingokids
Code.org
BrightCHAMPS
PlayShifu
Subject
Nearpod
MEL Science
Numerade
SplashLearn
KnowledgeHook
Lido Learning
Legends of Learning
Khan Academy
Camp K-12
Knowunity
PowerZ
CodeCombat
DigitalEd
Aktiv Learning
Codelicious
99math
Codingal
Practically
Encantos
Americademy
HyperionDev
Shape Robotics
3DBear
Unruly Studios
Skriware
ChalkTalk
Inspirit
Skill Struck
Developing Experts
Prompt
Photon Entertainment
Generation Genius
Digital Dream Labs
Bamboo Learning
Erase All Kittens
EdCraft
DcodeAI
KiraKira3D
LocoRobo
Tappity

Extra-curricular learning; college and career readiness:

Outschool
Transfr VR
Yousician
Synthesis School
PowerZ
Smashcut
SchooLinks
DIY
Hellosaurus
Upkey
Story2
College Guidance Network
Electus Global Education

Incumbents


Developing in-house technology seems the norm

Online school operators are mostly for-profit corporations that run state-funded, tuition-free schools as an alternative to traditional public schools. The main players in this space have built their own platforms. Pearson is one of the top two education management organizations (EMOs) in the US.

Content-based product providers offer a variety of curricular and extracurricular classes to enhance students’ traditional education. They can be further categorized into curriculum-based learning, language or technology learning, test preparation and tutoring, early childhood or special education, and so on. Houghton Mifflin Harcourt (HMH), McGraw-Hill Education, and Cengage are top providers in this space reaching a large share of US school districts, teachers, and students. As established providers of content and learning solutions for students, instructors, professionals, and institutions, they have extended their offerings to include digital platforms.

Technology-based product providers can be further categorized into learning management systems (LMS), testing and assessment, operational, reference and search, and networking. Incumbents in this space include global technology companies such as Google, Microsoft, and Amazon who have introduced various digital solutions for the education sector.

Online school operators
Curricular learning
Extra-curricular learning; college and career readiness
Language learning and literacy tools
Tutoring support
Early childhood; special ed; SEL
Delivery and analytics platforms; admin and services
Teacher resources; testing and assessment tools
Communication and networking; reference and marketplace
In House Development
M&A
Partnership
Investment
Pearson
Houghton Mifflin Harcourt
McGraw Hill Education
Cengage
Discovery Education
PressReader
Noggin
Edmentum
Kendall Hunt Publishing Company
Savvas Learning Company
Google
Capstone Publishing
Microsoft
Amazon
Apple
Cisco
Britannica Group
LINQ
Trox + Tierney
SMART Technologies
Verizon
Infosys

Notable Investors


No investor data is available

Funding data are powered by Crunchbase
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